AmplifyGood NC

Telling the stories of the contributions of North Carolina's nonprofit sector and their lasting impact on North Carolinians.

Very often the significant and critical contributions of the nonprofit sector– and even more so, the generous support of corporations, foundations and individuals – go unnoticed. But with increased awareness of the work of the nonprofit community, and how their work improves life for North Carolinians, AmplifyGood NC expects to increase giving and volunteering which will result in enhanced service and engagement.

Rosalia and Young Artist Painting

The Background

North Carolina’s non-profit sector is essential to the maintenance and enhancement of the state’s quality of life. Across the state, a diverse array of organizations feed the hungry, educate children and adults, create and nurture art and culture, care for the environment, provide health and wellness services, connect citizens to their communities, provide voices to the voiceless, and much more.

The state is home to more than 11,000 nonprofits which employ 10% of the NC workforce and put $46.3 billion directly into North Carolina’s economy each year. This critical work is only possible thanks to the generous support of foundations, corporations and individuals who generously give of time, talent and treasure.

The Approach

AmplifyGood NC merges the outstanding storytelling capability of UNC-TV Public Media North Carolina with a robust digital platform to generate greater awareness of the impact of North Carolina's nonprofit sector and showcase the commitment of North Carolina's philanthropic community.

The profiled nonprofits will be showcased on the AmplifyGood NC website, through UNC-TV's various social media platforms and broadcast channels. To maximize the reach of this content, stories will be shared with the nonprofit and philanthropic organizations to use as powerful tools for their marketing, promotions and communications.

The greater awareness resulting from the compelling stories of nonprofits across the state, combined with the statewide reach of Public Media North Carolina will lead to increased giving and volunteering thus enhancing service and engagement.

About UNC-TV Public Media North Carolina

On air, online and in person, UNC-TV Public Media North Carolina (UNC-TV) connects North Carolinians to each other, the world and endless possibilities. Through its unique partnership of public investment and private support, the statewide network includes in-person engagement, digital-first social and online content delivery, and four over-the-air channels-UNC-TV PBS & More, the North Carolina channel, Rootle 24/7 PBS Kids and the Explorer Channel. Additionally, it provides emergency services support for the state and free educational services and resources for teachers.

North Carolina Center for Nonprofits Full color logo

About our Partner

AmplifyGood NC is made possible in part by the partnership with North Carolina Center for Nonprofits which educates, connects and advocates for North Carolina nonprofits. As a partner, the NC Center for Nonprofits will serve as the voice for the state's nonprofit community and will work with UNC-TV Public Media North Carolina to promote the initiative through its network, including sharing the platform with its audience, through its website and social media outreach.

"The North Carolina Center for Nonprofits is excited to partner with the UNC-TV team to amplify the impact of the nonprofit sector in North Carolina. Our (nonprofits) sector contributes $46.5 billion to our state's economy, provides one of every ten jobs and touches the lives of our citizens from all walks of life. We welcome the opportunity to lift up the work of nonprofits across our state."

Jeanne Tedrow
President and CEO, North Carolina Center for Nonprofits
Interested in learning more?

Connect with us to learn more about how you can support the nonprofit community in North Carolina.

Upon receipt of your inquiry a member of the Amplify Good NC team will be in contact with you. We look forward to discussing the ways in which you can get involved and amplify the good being done across the state.

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